ZEF

July 10, 2019/ PROJECTS / by Florence Benita

children's ready-to-wear and accessories brand

Creative Director

Paris

Creation of mood boards and collection themes
Sourcing fabrics from international suppliers
Composition of the color range and creation of motifs and embroideries
Designs for girls, boys, and babies in the fall/winter 2017-2018 collection
Follow-up of manufacturing, fitting and validation of prototypes in international workshops
Catalog design
Styling for the look book shoot
Showroom presentation
Merchandising and window animations for the 4 Paris stores

boutique zef 75006

Creative director for children's ready-to-wear brand Zef, I designed the Autumn/Winter 2017-2018 collection for the girl, boy, baby and accessories lines.

I created a complete collection of ready-to-wear and accessories, starting with the development of mood boards and collection themes, fabric sourcing, color range composition and model creation. This was followed by the launch of prototypes, meetings and follow-up with manufacturers, fittings, shoots and the composition of sales books to present the collection in the showroom and take wholesale orders. At the same time, I oversaw merchandising in the 4 Paris boutiques, regularly designing new window displays.