Since June 2009
textile decoration brand
Creator and manager
Paris
I created Pigmée when my first child was born, with the aim of offering mixed and harmonious creations for the whole family. In addition to the doll, which has become the brand's emblem, decorative objects complete the collection according to the craftsmen's know-how.
Pigmée is a world of decoration in which adults and children live together in harmony.
Live together, as a family, and share the same values of awakening and aesthetics. Blossom in a new way, guided by a common trans-generational sensibility.
A return to our roots: to the cotton and colors of yesteryear, drawn from the heritage of toys of the past to rediscover authentic sensations based on simplicity, softness, essentials and handmade products.
° CREATION: Design of a brand universe and identity:
Style research, mood boards, sourcing of fabrics and raw materials, development of models, prints, embroideries, color ranges, finishes, updating of collection plan.
Design and production of stands for the Playtime and Maison & objets trade shows.
PRODUCTION: Monitoring of manufacturing and craft production in Morocco and India: relations with suppliers, technical files, trading, fine-tuning, validation of prototypes, product launches, etc.
SALES: Management of the entire wholesale customer network: 150 international sales outlets, presentation at Playtime and Maison & Objet trade shows, participation in pop-up stores, B to B and B to C customers...
° COMMUNICATION: Guarantor of the brand's visual identity: catalog shooting, press relations, social networking, design and management of the e-commerce website, sales books, lookbook, digital communication: newsletter, social networks...
Artisanal production takes place mainly in India and Morocco, in workshops that take great care in handcrafting unique pieces.
This doll was born in memory of an old rag doll. Neither character nor animal, without front or back, mixed and faceless, the pigmée takes its value from the unique interpretation that each child invents for it.
Far from the formatted codes, superheroes and flashy, impersonal toys,
le pigmée stimulates the imagination and leaves room for original adventures that evolve with the child.
Somewhat by chance, the doll became the emblem and mascot of the eponymous textile decoration brand. Inspiring support for numerous collaborations with other designers: See the collabs HERE
Always in my bag or in that of our ambassadresses, follow her adventures like Amélie Poulain's garden gnome on her instagram account HERE
CATALOGUE :
